Race

weekend

experience

An exclusive VIP experience inside a real GT race paddock: Designed for business leaders who want to strengthen client relationships and build valuable connections with other entrepreneurs.

with team

Official racing partner

Introduction

My name is Oscar Lafalise, motorsport engineer and former Toyota simulator driver at the 24 Hours of Le Mans, preparing my first race in the French GT Championship.

With this background, I wanted to transform my expertise into real added value for my partners. This is how my VIP Experience service was born: designed to accompany companies at the heart of race weekends.

In partnership with my racing team: CMR, a historic figure of the french GT competition, I bring immersion both on track and in the paddock, and open the doors to the inner workings of motorsport, offering companies privileged, unique, and memorable moments.

Why invest in a VIP paddock experience?

The strongest business relationships are not built in meeting rooms. They are built in moments shared, intense, and memorable. A race weekend gives exactly that.

Invite your key clients and network with other companies in an environment they have never experienced before. The exclusivity of the paddock, the intensity of the race, and the premium setting create the conditions for conversations that matter, and deals that follow.

  • VIP invitations significantly improve client retention and loyalty.
  • Client experiences and incentive events are used across industries to: strengthen relationships, increase engagement, support business performance (Incentive Travel Index, 2025)
  • Face-to-face meetings can generate up to +36% revenue and +37% more deals (Accor Global Study, 2024)
Designed for sales directors, managing partners, and business owners who know that the best investment they can make is in their client relationships and network.

An experience unlike any other

What makes this experience different is the authenticity of the discovery. It is the shared intensity of a real race, felt from the inside, not the grandstands that creates the conditions for genuine human connection. And it is that connection that turns a client into a partner.

Access the heart of the race

Most people watch a race from the grandstands. Your guests will experience it from the inside:

visiting the garage before the race, standing on the starting grid as the cars line up, and watching the action from the box as the race unfolds.

Step into the driver’s seat

You will have the chance to sit in my racing car in the garage, but what about driving it?

Get behind the wheel of my professional training simulator and experience motorsport from the driver’s seat with a driving coach to guide you.

A dedicated team of motorsport engineers

A dedicated team of engineers will accompany your guests throughout the day.

Through exclusive conferences and real-time race insights, they turn every moment into a genuine masterclass, ensuring your guests experience the race from the inside, not just as spectators.

A premium setting built for business

Beyond the race, your guests enjoy a private hospitality space in the heart of the paddock, with premium catering, champagne, and a curated group of business leaders from complementary sectors. Whether you come to host clients or simply to expand your own professional network, you’ll spend the day alongside carefully selected decision-makers. Every guest is a managing director, sales director or business owner, and the group is carefully curated to ensure no direct competitors share the space.

What makes this setting truly unique is its informality. Unlike a trade show where conversations are transactional, or a formal dinner where the agenda is set, the shared intensity of a race weekend breaks down barriers naturally. The adrenaline, the exclusivity, and the shared experience create the perfect conditions for genuine conversations, lasting relationships, and business opportunities to emerge naturally.

Next race

:

Paul Ricard

October 9-11

Limited to 25 guests per day

Investment

440€ (excl. VAT) Per person/day, 880€/couple

  • An immersion day, from morning conference to the networking cocktail :
    • Welcome breakfast
    • Exclusive driver & engineer conferences
    • Garage tour & car presentation
    • Race from the garage
    • Simulator session
    • Premium cocktail reception with champagne

All of this in a private space dedicated to network with your clients and other companies inside an exclusive atmosphere.

ROI

client loyalty, revenue and deals

  • 100% tax deductible as client entertainment expenses
  • Companies can generate up to 4:1 ROI from client events (SITE International Foundation, Incentive Travel Index)
  • Face-to-face meetings can generate up to +36% revenue and +37% more deals (Accor Global Study, 2024)

Your questions, answered

Do I need to know anything about motorsport?

Not at all: our team of engineers is here to guide you through every moment of the day.

Who will the other guests be?

A curated group of managing directors, sales directors, and business owners from complementary sectors. This mix is designed to spark genuine business conversations, not just casual small talk.

Is it tax deductible?

Yes: 100% deductible as client entertainment expenses.

Can I attend without inviting clients?

Absolutely. Many guests join for the sole purpose to meet other entrepreneurs and expand their professional network.

How many guests per company?

No minimum. Most companies bring between 2 and 6 guests per day.

Whether you’re entertaining clients or expanding your network, Race Weekend Experience offers an environment designed to create valuable business relationships.

Ready to create opportunities?

OTHER WAYS TO WORK TOGETHER

BEYOND the Race weekend experience

Brand Partnership

Put your logo on a competing GT car and turn race weekends into visibility, content, and credibility for your brand.

Corporate Event Activation

Bring my training simulator or the race car to your next trade show, afterwork, or product launch, and turn visitors into qualified leads.

en_USEnglish