Race

weekend

experience

Live a unique experience from behind the scenes of motorsport and energize your business by inviting your clients, partners, and prospects.

Introduction

My name is Oscar Lafalise, motorsport engineer preparing its first Race weekend in the FFSA GT Championship. I have also worked as a simulator driver for Toyota as part of the 24 Hours of Le Mans program.

With this background, I wanted to transform my expertise into real added value for my partners. This is how my VIP Experience service was born—designed to accompany companies at the heart of race weekends.

Through my immersion both on track and in the paddock, I open the doors to the inner workings of motorsport, offering companies privileged, unique, and memorable moments.

Why should a company invest in a VIP experience?

Investing in a VIP experience by my side means creating a premium environment where your prospects naturally meet your current clients. Thanks to exclusive access to my world as a racing driver, these moments foster networking, strengthen relationships, and give real commercial value to your presence at the race.

And this commercial value is measurable, studies on corporate events and premium hospitality show that:

  • VIP invitations significantly improve client retention and loyalty.
  • Client experiences and incentive events are used across industries to: strengthen relationships, increase engagement, support business performance (Incentive Travel Index, 2025)
  • Face-to-face meetings can generate up to +36% revenue and +37% more deals (Accor Global Study, 2024)

How do we achieve these results?

Each race day features several events organized by myself and my team, making this experience truly unique and exclusive, and strengthening the relationships you want to build.
Morning

Personalized Conference

In the heart of our hospitality area, I host an exclusive conference to share the behind-the-scenes of my work as a racing driver: performance management, simulator training, teamwork, mental preparation…
In a privileged atmosphere, your guests discover inspiring parallels between motorsport and your company’s challenges.

Late Morning

Team and Car Presentation

Inside my team’s temporary workshop, you get an up-close look at the race car as it prepares to hit the track.

You’ll even have the chance to sit in the cockpit while I explain how everything works.

Afternoon

Experiencing the Race from Inside the Garage

Live the behind-the-scenes action as close as it gets to the drivers!

You will have access to the starting grid before the cars take off, as well as to the garage—allowing you to observe engineers and drivers during pit stops.

More than visitors, you become privileged spectators of the high-intensity moments happening backstage.

End of Day

Cocktail & Networking

A debriefing of the day followed by a cocktail inside our hospitality area, allowing you to gather feedback from your guests and stimulate new business exchanges.

You benefit from a private space dedicated to my partners within the paddock, including my training simulator and live race broadcasts. With premium quality food and champagne, a whole animation team with motorsport background are dedicated to accompany you while I race, and explain the insights of the sport.

Why choose me rather than another sport or club?

A Private Hospitality Space

You benefit from a privatized hospitality, right in the heart of the paddock. An exclusive location, with other VIPs and brands to network with in complete privacy while enjoying a premium and exclusive experience.

The space includes my professional training simulator, live race broadcasts, and a dedicated animation team to accompany you throughout all track sessions.

Direct Contact With the Athlete

You experience the event alongside the driver, who personally leads the activities. Here, the priority is not only on-track performance but also real interaction and authenticity.

Your guests are no longer simple spectators: they are immersed at the heart of the action, guided directly by the athlete — a rarity in VIP experiences.

A Technological Sport

Motorsport offers one of the most memorable VIP experiences: intensity, sound, raw emotions… moments that leave a lasting impact.

Thanks to the sport’s technical complexity, your guests receive exclusive explanations from dedicated engineers, discovering insights rarely accessible to the public. A unique immersion that few other disciplines can offer.

Investment

540€ H.T Per person/day, 1080€/couple

  • An immersion day, from morning conference to the networking cocktail :
    • Welcome with breakfast
    • cocktail reception with premium food and champagne
    • conference
    • garage tour every day
    • animations with my dedicated team

All of this in a private space dedicated to your company, to network inside an exclusive atmosphere.

ROI

client loyalty, revenue and deals

  • VIP invitations significantly improve client retention and loyalty (Bowdin et al., 2011)
  • Companies can generate up to 4:1 ROI from client events (SITE International Foundation, Incentive Travel Index)
  • Face-to-face meetings can generate up to +36% revenue and +37% more deals (Accor Global Study, 2024)

*This estimate is a range per company that you invite, taking into account the sectors and types of companies that use our services during race weekends. For a personalized ROI, please contact us.

From paddock to

brand

Identity

While the core of my offer is built on immersion through the VIP experience, it can also fuel your corporate communication. Beyond the lived experience, I propose communications activations which links your brand to my project, turning the race weekend into a powerful visibility lever.

First option

Boost Your Communication for a Weekend

You are a company looking to make a statement during your VIP experience? Benefit from targeted visibility and high-definition content for your corporate communication.

  • Your logo on the car during the entire race weekend.
  • Photoshoot of your brand in action, both in the pits and on the track, for your own socials.
  • Dedicated post on my professional networks (LinkedIn & Instagram) to introduce your company to my community

Investment: €1,200 (excl. VAT) / weekend

second option

The Partner Club: Your Annual Growth Lever

Join the exclusive ecosystem around my project for the whole year, and transform motorsport into a powerful tool for business development, management, and brand awareness at national scale.

  • Maximum Visibility: Large-scale logo on the car (rear wing, doors and front hood), my racing suit, my website, and all seasonal communications on my socials.
  • Public Relations: 30 VIP passes to use at the circuits of your choice (ex: 8 at Nogaro, 12 at Dijon and 10 at Castellet) to host and close deals with your strategic clients.
  • Custom Corporate Event: I bring my training simulator to your offices for the event of your choice (afterworks, client receptions, product launches, or seminars), sharing this partnership with your employees and your ecosystem.

Investment: €17,000 (excl. VAT) / season

Why Join Us?

FFSA GT: A Powerful National Showcase

Supporting my project means exposing your brand to a qualified and passionate audience across France.

  • 17 000 Spectators per events throughout the season.
  • Live TV Coverage on AutoMoto Channel and YouTube GTWorld (15K views per race).
  • 5 Iconic Tracks around France: Nogaro, Magny-Cours, Spa-Francorchamps, Dijon, Paul Ricard.
  • My socials:
    • 800+ connections on linkedin
    • 15K views/month on instagram.
Interested by my VIP experience service?

You can book a call with me to get more explanations and book your activations for my next race!

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