Race

weekend

experience

An exclusive VIP experience inside a real GT race paddock: Designed for business leaders who want to strengthen client relationships and build valuable connections with other entrepreneurs.

with team

Official racing partner

Introduction

My name is Oscar Lafalise, motorsport engineer and former Toyota simulator driver at the 24 Hours of Le Mans, preparing the 2027 season of the french GT championship.

With this background, I wanted to transform my expertise into real added value for my partners. This is how my VIP Experience service was born: designed to accompany companies at the heart of race weekends.

In partnership with my racing team: CMR, a historic figure of the french GT competition, I bring immersion both on track and in the paddock, and open the doors to the inner workings of motorsport, offering companies privileged, unique, and memorable moments.

Why invest in a VIP paddock experience?

The strongest business relationships are not built in meeting rooms. They are created in moments shared, intense, and memorable. A race weekend gives exactly that:

The exclusivity of the paddock, the intensity of the race, and the premium setting create the conditions for conversations that matter, and deals that follow.

  • Invite your clients and partners to strengthen your relationships.
  • Create new business oppportunities and network with other companies during this VIP experience.
Designed for sales directors, managing partners, and business owners who know that the best investment they can make is in their client relationships and network.

An experience unlike any other

Most hospitality experiences put you in a premium seat facing the action. This one puts you inside it. Guided by motorsport engineers throughout the day, your guests don’t just attend a race: they live it together. And that shared experience is where business happens.

Access the heart of the race

Before the race, you will visit the garage and walk the starting grid alongside the team. During the race, you follow every lap from the pit box: with access to live timing, team radio, and engineers. The kind of access that only exists when you’re part of the team.

Step into the driver’s seat

You will have the chance to sit in my racing car in the garage, but what about driving it?

Get behind the wheel of my training simulator during the cocktail and experience motorsport from the driver’s seat with a driving coach to guide you.

A dedicated team of motorsport engineers

A dedicated team of engineers will accompany your guests throughout the day.

Through exclusive explanations and real-time race insights, they turn every moment into a memorable experience, ensuring your guests live the race from the inside, not just as spectators.

A premium setting built for business

Beyond the race and motorsport immersion activities, your guests enjoy a private hospitality space in the heart of the paddock, with premium catering, champagne, and a curated group of business leaders from complementary sectors. Whether you come to host clients or simply to expand your own professional network, you’ll spend the day alongside decision-makers. Every guest is a managing director, sales director or business owner, and the group is carefully curated to ensure no direct competitors share the space.

Unlike a trade show where conversations are transactional, or a formal dinner where the agenda is set, the shared intensity of a race weekend breaks down barriers naturally. Adrenaline, exclusivity, and shared experience create the perfect conditions for genuine conversations, lasting relationships, and business opportunities to emerge naturally.

Next races in 2027

Nogaro 27-29 Mars

Dijon 8-9 MAI

Spa 19-20 Juin

Investment

420€ (excl. VAT) Per person/day, 800€/couple

A complete immersion day:

  • Welcome breakfast
  • Access to the driver and engineers during the whole day.
  • Garage tour & sit in the car
  • Access to the pit box and the grid
  • Simulator in the hospitality to compete with your guests
  • Premium cocktail reception with open bar (champagne and softs)

All of this in a private space dedicated to network with your clients and other companies inside an exclusive atmosphere.

ROI

client loyalty, revenue and deals

  • 100% tax deductible as client entertainment expenses
  • Companies can generate up to 4:1 ROI from client events (SITE International Foundation, Incentive Travel Index)
  • Face-to-face meetings can generate up to +36% revenue and +37% more deals (Accor Global Study, 2024)

Your questions, answered

Do I need to know anything about motorsport?

Not at all: our team of engineers is here to guide you through every moment of the day.

Who will the other guests be?

A curated group of managing directors, sales directors, and business owners from complementary sectors. This mix is designed to spark genuine business conversations, not just casual small talk.

Is it tax deductible?

Yes: 100% deductible as client entertainment and networking expenses.

Can I attend without inviting clients?

Absolutely. Many guests join for the sole purpose to meet other entrepreneurs and expand their professional network.

How many guests per company?

No minimum. Most companies bring between 2 and 6 guests per day.

Whether you’re entertaining clients or expanding your network, Race Weekend Experience offers an environment designed to create valuable business relationships.

Ready to create opportunities?

OTHER WAYS TO WORK TOGETHER

BEYOND the Race weekend experience

Brand Partnership

Put your logo on a competing GT car and turn race weekends into visibility, content, and credibility for your brand.

Corporate Event Activation

Bring my training simulator or the race car to your next trade show, afterwork, or product launch, and turn visitors into qualified leads.

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