The race car stops traffic
Parked at the entrance of your stand, the Ginetta GTA draws attention before anyone reads a single word. It creates a moment people stop, take photos, ask questions.
corporate
event
activation
At trade shows, you have 3 seconds to stop someone walking past.
A real race car and a professional simulator do it every time, and keep them there long enough to convert. Full-service corporate activation, tailored to your brand and objectives.
How it works: from the aisle to the deal
A corporate activation built around motorsport follows a simple logic: each element does a specific job, and together they move a stranger into a qualified conversation.
The simulator turns curiosity into engagement
Visitors don’t just look: they participate. The simulator experience extends dwell time significantly, creating the right conditions for a real conversation.
The transition opens the sales conversation
As a professional driver and engineer, I bridge the experience to your business, using a narrative co-built with you upstream, so your team can take over at exactly the right moment.
Why integrate a simulator into your event?
Attracts visitors
In seconds, the simulator captures attention and draws participants to visit your stand.
Turns visitors into participants
Rather than a sales pitch, your visitors live an experience.
Through storytelling tailored to your company, attention is reinforced and interaction time on your space is significantly increased.
Facilitates the sales conversation
This experience creates a natural and qualitative exchange, in which the storytelling builds the relationship smoothly, directly increasing the chances of converting a visitor into a client.
An activation led by a motorsport professional
More than just a machine, you are renting the training tool of a racing driver and engineer.
Using my expertise in this discipline, I introduce your company to visitors by drawing a link between the simulator and your business — allowing you to then present your commercial offer more effectively.
Measurable results
On average, this type of experience significantly improves trade show performance indicators:
- +50% visitors
- +20% relative conversion rate
- Number of qualified leads multiplied by 2
- 2.5x more time spent on the stand by visitors
Investment
€5,000 excl. VAT for a 3-day trade show
- My professional training simulator
- Activation led by a professional racing driver and engineer
- Technical and logistical support included
Return on
Investment
3:1 to 5:1 ROI
Companies using experiential activations at trade shows report an average 3:1 to 5:1 ROI on qualified leads generated. (CEIR, Center for Exhibition Industry Research). Contact us for a personalised ROI estimate.
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