The race car stops traffic
Parked at the entrance of your stand, the Ginetta GTA draws attention before anyone reads a single word. It creates a moment people stop, take photos, ask questions.
corporate
event
activation
At trade shows, you have 3 seconds to stop someone walking past.
A real race car and a professional simulator do it every time, and keep them there long enough to convert. Full-service corporate activation, tailored to your brand and objectives.
How it works: from the aisle to the deal
A corporate activation built around motorsport follows a simple logic: each element does a specific job, and together they move a stranger into a qualified conversation.
The simulator turns curiosity into engagement
Visitors don’t just look: they participate. The simulator experience extends dwell time significantly, creating the right conditions for a real conversation.
The transition opens the sales conversation
As a professional driver and engineer, I bridge the experience to your business, using a narrative co-built with you upstream, so your team can take over at exactly the right moment.
You focus on your prospects. We handle everything else.
Logistics
- Transport, setup and breakdown handled end-to-end
- Aisle signage designed to drive traffic to your stand
- Equipment adapted to your venue and floor plan
Personalisation
- Storytelling and narrative co-built with you upstream, tailored to your audience and objectives.
Animation
- Live leaderboard with optional prize for the fastest driver.
- On-site hosting by a professional racing driver and engineer.
- Seamless handover to your sales team at the right moment.
Results you can measure.
My motorsport themed activation isn’t entertainment: it’s a performance tool. These are the numbers that matter at the end of the day.
- +50% visitors
- +20% relative conversion rate
- Number of qualified leads multiplied by 2
- 2.5x more time spent on the stand by visitors
Choose your configuration.
Each activation is tailored to your event, your space, and your objectives. Three configurations available, deployable independently or combined on your next Trade show, Product launch or VIP event.
Simulator
Professional training simulator
Live leaderboard + optional prize
On-site hosting & storytelling
Aisle signage
850€ excl. VAT per day, excl. logistics.
Race car
Ginetta GTA on static display
Aisle signage to drive traffic
On-site hosting by a professional driver (possibility to sit in the car)
800€ excl. VAT per day, excl. logistics.
Simulator + Race car
Everything in the two previous
Maximum stand impact
Two entry points for visitor engagement
Full narrative arc from attraction to conversion
1600€ excl. VAT per day, excl. logitics.
Return on
Investment
3:1 to 5:1 ROI (CEIR, Center for Exhibition Industry Research)
Tell us about your event.
Whether it’s a trade show, a product launch, or a corporate seminar: let’s talk about your objectives and build the right activation together.
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